Search engine optimization is fraught with uncertainty. The more you want it, the less likely it will happen. Often , the expectations of the client and SEO providers don’t align. As the trusty adage says,sometimes the most valuable business you can do is that which you turn down. Are you attuned to your clients expectations? Are they willing to take their fair share of the responsibility? Whatever you agree should be stipulated in a pre-service agreement.
So, what are some of the way you can avoid the pitfalls of a frustrated client and a wasted investment? First, never offer guarantees. Get it in writing and ask if you can meet their objectives.
Meet with their design team too, and evaluate the possible factors that could be beyond your control.
Can you really meet the lofty demands of prospects who demand nothing less than instant results? An informed client will appreciate the uncertainties implicit in SEO. An impetuous, eager client may want to throw money at you and expect shortcuts to success, without taking the time to understand the multifaceted nature of SEO.
A Google spokesperson summarized it nicely; “In the long run, illicit attempts to bolster search rankings are counterproductive. We’re always working to improve search results, so website owners are best served by identifying and meeting the needs of their users instead of focusing on short-term ranking boosters. There are no silver bullets – developers should be wary of anyone who guarantees top placement on any engine.”
Be savvy about your choice of client and your approach. Ensure all parties are in record and set realistic goals before getting stuck in.
