Surf and turf

Does honesty pay on the internet, or are astroturfers deliberately ruining online advertising?

Honest comments have saved me a fortune over the years. They’ve prevented me from buying a vacuum cleaner that had a tendency to explode, steered me away from a nice-looking holiday resort where, it turns out, the streets are paved with lager louts’ vomit, and they’ve stopped me from buying games / softwares that won’t work on my particular hardware. Read More >>

Social Awareness

Stop building communities and start joining in

The internet is changing the way smart companies sell to their customers. Traditional corporate ad-speak sounds lofty and unapproachable online, especially when the rest of people are talking with human voices. There’s also been a huge shift in the balance of the power . Think how quick and easy it  Read More>>

Do you know what’s best for your audience?

We all know what we think makes an effective website design. The trouble is ,you and I aren’t the customer and we can’t possibly know for sure what works the best across the online audience. Read More>>

Don’t panic when your rankings drop

What’s the first thing you do when ranking drops off the search engine radar? Do you wait a few days and calmly hope things will return to normal? Or do you reach for the keyword tools and claw in reams of new keyword-rich text in quiet desperation? Read More >>

Analytics and the art of engagement

Much has been written about engagement and how to measure it – but it’s a difficult idea to pin down. Engagement is helpful because as activities online and site continue to develop and diversify, so does the need to qualify behavior. Read More>>