Surf and turf

Does honesty pay on the internet, or are astroturfers deliberately ruining online advertising?

Honest comments have saved me a fortune over the years. They’ve prevented me from buying a vacuum cleaner that had a tendency to explode, steered me away from a nice-looking holiday resort where, it turns out, the streets are paved with lager louts’ vomit, and they’ve stopped me from buying games / softwares that won’t work on my particular hardware. Read More >>

Social Awareness

Stop building communities and start joining in

The internet is changing the way smart companies sell to their customers. Traditional corporate ad-speak sounds lofty and unapproachable online, especially when the rest of people are talking with human voices. There’s also been a huge shift in the balance of the power . Think how quick and easy it  Read More>>